Wednesday, November 2, 2011

November 2: Allied suspended; who is Bella Homes? Lessons in branding for MetLife's future purchaser; PHH earnings; HARP 2.0 comments

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Following the tragic death of the Human Cannonball at the Springfield Autumn

Fair,

a spokesman said "We'll struggle to get another man of the same caliber."

(Such

a classic line.) But HUD will not be struggling to find a company of the

same caliber

to replace Allied Home Mortgage after HUD and Ginnie Mae suspended Allied

Home Mortgage.

At this point Allied (Houston, TX) can't underwrite new mortgage insured by

the

FHA or issue Ginnie Mae securities. The suspensions include by name the

company's

president and CEO, James C. Hodge, and its EVP and CCO Jeanne L. Stell.

Allied is

accused of engaging in fraudulent lending practices that have cost the

government

more than $834 million in FHA insurance claims.  The suit said that the

lenders

had engaged "in reckless mortgage lending, flouting the requirements of the

FHA

mortgage insurance program, and repeatedly lying about its compliance."



Reader input continues on the prospective HARP 2.0 program, with firm agency

guidelines

due in 13 days. One wrote, "Your readers should be aware that Fannie allows

most

 credit enhancements unless there is something in the charter of the pool

policy

 that prohibits it. Fannie allows different types of borrower paid and

non-borrower

paid MI, but readers should know that Fannie's program in a few weeks may

have certain

restrictions that address pool policy requirements for charter compliance."

There was a response to the comments about a large number of a lender's HARP

loans

being kicked out. (The original note read, "The one item that seems to be

obviously

missing from the recent discussion of "improvements" is addressing loans

currently

owned by Fannie or Freddie that otherwise would be eligible but are not

eligible

 because the loan being refinanced was sold to Fannie or Freddie under some

type

 of 'credit enhancement feature.' My experience is that at least 50% of the

recent

refinances I have attempted are not eligible under HARP because of this.") A

person

"in the know" wrote, "Loans that were under captive reinsurance agreements

are eligible

for HARP. Loans under "certain types of credit enhancement" agreements that

would

not be eligible would be very rare. If a lender is seeing 50% of his loan

submissions

kicked out, it would be best to contact his Fannie Mae account team and they

could

investigate to see why he is seeing such a high fallout rate - it could be a

simple

and easy error to correct."



PHH Inc. reported a net loss of $148 million in the third quarter, much

worse than

last year's loss of $8 million. A chunk of the losses are due to a negative

fair

 value adjustment of PHH's mortgage servicing rights. The

mortgage-production segment

of PHH, however, had third-quarter income of $95 million, while the

servicing segment

lost $368 million for a combined loss in the mortgage-services unit of $273

million.

Total mortgage closing volume was $12.7 billion of which 67% was retail and

33%

was wholesale/correspondent. This volume represents a 1% increase over the

third

 quarter of 2010. Annaly Capital Management, the nation's largest mortgage

investing

REIT, posted a $922 million net loss in the third quarter, citing a

flattening yield

curve and faster prepayment speeds. But Radian Group (#3 in MI) posted

strong third

quarter earnings of $183.6 million, but attributed those gains to changes in

the

 "fair value" of "derivatives and other financial instruments." And lastly,

for

corporate news, BB&T will acquire BankAtlantic for approximately a $301

million

premium, or 2x book. (Some banks are indeed expanding, although the seven

largest

banks based on asset size during the 2nd quarter (BofA, Chase, Citi, Wells,

Goldman,

Morgan Stanely, and MetLife) accounted for well over 50% of total bank

assets: $10.3

trillion.)



(PHH, by the way, just released new 10-yr and 20-yr Fannie Mae HARP product

terms

starting on Friday. The 10 year and 20 year product terms will follow the

same product

guidelines as DU Refi Plus, with the maximum LTV's based on maturity and

whether

 or not PHH is currently servicing the borrower's loan.)



MetLife is "in play," and PNC seems to be one of the potential purchasers.

There

 are even marketing pieces about it: MetLifeBlurb

[http://r20.rs6.net/tn.jsp?llr=zy6u9cdab&et=1108448067246&s=8721&e=001KsqAxx

y8dHtjKLRIhLEMQ3qM4PxXWkc7BiH9yb4XGRo--SIO4fgSN0OOH25iUvEsEfOf48Yb6Yy6EJWyh_

bChp3q_nH5tWsOr4RT-Vm0bgiBilZHAUqlCW4Jk1wc7nFfR9xY_MQrF1Q5bP3Pv7rg-YxC8e32mF

Wv-xSgVMLOGJ_s8cAC_wI3-Q==].

Many banks and mortgage companies are searching for merger or acquisition

candidates.

But what is the best branding strategy in a merger? In any merger, there are

5 choices

on what to do about the brand: 1) The acquirer maintains its name and

disregards

 the acquiree's name (most common; like Bank of America and Fleet), 2) Both

brands

are kept separate (2nd most common), 3) Both brands are kept in a fusion

that maintains

certain elements of both (3rd most common, similar to JP Morgan Chase), 4)

Create

a new brand from the combined entity (rare, similar to Virginia Financial

Group

and First National Bank forming "Stellar One), or 5) the acquirer drops its

name

 and takes the name of the acquiree (rare, like when Norwest bought Wells

Fargo

but kept the Wells name).

A study was done by IE Business School in Madrid and the University of North

Carolina,

with the research looking at 216 US companies formed by merger between 1997

and

2006. Most mergers during that time period underperformed the market by

about 18%.

Mergers that maintain the acquirer's brand and disregard the weaker one

underperformed

the marked by an average of 15%. In similar fashion, mergers that kept the

brands

separate underperformed the market by a whopping 25%. However, in cases

where brands

are fused together, the new brand ends up outperforming the market by 3%.

Performance

is one thing; we do see how management treats the brand as a sympathetic

response

that likely highlights a general attitude about cultural, process and

infrastructure

assimilation.

The method of discarding the acquisition brand likely points out that while

some

 cost savings are achieved, valuable talent and processes were also likely

jettisoned

(thereby hurting performance). Likewise, keeping brands separate is most

likely

also a sign that overlapping cost structures were maintained and internal

cultural

silos kept. Keeping brands completely separate likely kept the organization

from

 reaching its full potential. Because a merger's success relies in part on

the successful

integration of two cultures into a powerful new entity, a branding strategy

that

 explicitly underscores the best of both worlds is likely worth considering

for

increasing value. While bank mergers are good at valuing property, loans,

deposits

and other assets; management teams usually treat what to do about the name

as an

 afterthought. Since a bank's intangible or brand value may compose a

material amount

of performance, considering this question pre-decision is highly recommended

as

a way to capture more merger value. Using a fusion strategy to send

reassuring signals

to customers, employees, other stakeholders and most importantly, investors,

may

 increase the level of success.



A company named Bella Homes is receiving some attention. "Rob, I've had this

crazy

home I-don't-know-what-to-call-it program touted to me by a Realtor who is

now a

 "qualified representative" and a network marketer.  How could this be

possible?

  Wouldn't this need to be regulated?  It seems to me they are trying to

sell it

 like Amway: Bella

[http://r20.rs6.net/tn.jsp?llr=zy6u9cdab&et=1108448067246&s=8721&e=001KsqAxx

y8dHs50QNldghJ2cob_McqXXnjNmsxJ4Zov6vcyRSEGDAlaT_IvF2_TO-RdW3-qphZm8lffSte84

pY73bhPvf6T025ultYtnFfPusbd7xTv7syEyC0p9ay9PkXm0JfQ7Q6SlAoSuf_DE5MYQ==].

The parts I don't understand are how do they "purchase their house from them

for

 the amount of the first mortgage and second mortgage and other liens..."

and then

"purchase the mortgages at a discounted rate".  The order of operations here

is

rather muddy. And would the transfers of property and rights be out of

compliance

with regulatory consumer protection requirements? It seems like anyone is

encouraged

to participate in being a rep and bring in clients.  So what of Section 8

restrictions

on referral fees?"



For the markets, Europe news continues to move things. Of course, in this

country,

it didn't help that the ISM Purchasing Managers Index decreased to 50.8%,

down from

51.6% in September, (but still, there is expansion in the manufacturing

sector for

the 27th consecutive month.) But Construction Spending rose 0.2% in

September as

 private projects outpaced a drop in government outlays, and followed a 1.6%

jump

in August. Regardless, the markets are focused on Europe: global equities

tumbled

with the Dow off 2.5% while 10-year T-notes improved 1.5 in price down to a

yield

of 2.00%. But on the mortgage side, as with any large rate improvement,

mortgages

lagged somewhat. MBS prices improved by about .625.



For today we can chew on continued jawboning about whether or not sometime

in the

near future the Greek people will vote to place austerity measures on

themselves

 (hmmmm, let me think about that one), but we'll also have the release of

the FOMC

statement, expected at 12:30, with a press conference following at 14:15.

Most economists

are not expecting any major policy changes. Also for news we have the MBA's

weekly

report on mortgage application activity and the ADP Employment report.



(Parental discretion advised.)

Betty and Barney have a dog named Tuffy that snores. Annoyed because she

can't sleep,

Betty goes to the vet to see if he can help. The vet tells Betty to tie a

ribbon

 around the dog's testicles and he will stop snoring. "Yeah, right!" she

says.

A few minutes after going to bed, the dog begins snoring as usual. She

tosses and

turns unable to sleep. Muttering to herself, Betty goes to the closet and

grabs

a piece of ribbon and ties it carefully around the dog's testicles.

Sure enough the dog stops snoring. Betty is amazed!

Later that night, Barney returns home drunk from being out with his buddies.

He

climbs into bed, falls asleep, and begins snoring loudly.

Betty thinks maybe a ribbon will work on him, so she goes to the closet

again, grabs

a piece of ribbon, and ties it around her husband's.

Amazingly, it also works on him! Betty sleeps soundly.

A few hours later Barney awakes from a drunken stupor and stumbles into the

bathroom.

As he stands in front of the toilet, he glances in the mirror and sees a

blue ribbon

attached to his privates.

He is very confused, and as he walks back into the bedroom, he sees a red

ribbon

 attached to Tuffy's.

He shakes his head and looks at Tuffy and says, "I don't know where we were

or what

we did, but, by God, we got First and Second place!"

If you're interested, visit my twice-a-month blog at the STRATMOR Group web

site


[http://r20.rs6.net/tn.jsp?llr=zy6u9cdab&et=1106435366068&s=4179&e=001SVt-lj

bp53436QjxD9vbwURtIPPjV05jEcEKyBN3SjS2forXe0C_foO8RjEV-Uye0N7Z_Sh1il0SRXPx6P

jQauayNXQjni-Hc9Sseu-hhZcR1ujeZyAEpw==]

. The current blog takes a look at Fannie & Freddie & the FHFA, and the

changes

they have in the hopper. If you have both the time and inclination, make a

comment

on what I have written, or on other comments so that folks can learn what's

going

on out there from the other readers.



Rob

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