While we wait for the it to put forth a final rule on Lender & Borrower paid compensation, the CFPB is reportedly looking at how financial product and service providers advertise to consumers. As part of the review, the CFPB said it found direct marketing happened most often through internet display and search (44%), direct mail (22%), direct response TV advertising (16%), direct response print ads (8%) and social networking (4%). Banks should review how they advertise through these and other channels to ensure they don't get sidewise with regulators given this focus.
Many organizations consider the
time after Christmas, and before the New Year, as a period of....shall we say,
minimal productivity? At the very least a time to use vacation days accrued,
instead of sitting at your desk wondering if those Christmas cookies from the
investor care package sitting in the break room are still good. Apparently the
CFPB is on a different calendar. On December 30, the agency posted to the
Federal Register (that would be our nations BLOG) a notice adjusting
the thresholds of the asset-size exemptions for collecting HMDA data and
establishing an escrow account for certain mortgage loans under TILA.
Ballard Spahr writes, "Pursuant to Regulation C, which implements HMDA,
depository institutions with assets below an annually adjusted threshold are
exempt from HMDA data collection requirements. In its notice, the CFPB
increased the 2013 threshold of $42 million to $43 million for 2014. Thus,
depository institutions with assets of $43 million or less as of December 31,
2013 will be exempt from collecting HMDA data in 2014." Also, as
many know Reg Z requires creditors to establish an escrow account to pay
property taxes and insurance premiums for certain first-lien higher-priced
mortgages. The rule contains an exemption for creditors that operate
predominantly in rural or underserved areas that meet certain other criteria,
including an annually adjusted asset-size threshold. In its release, the CFPB
increased the 2013 threshold from $2 billion to $2.028 billion for 2014.
But we're not done with the
CFPB. Late last week it ordered a Missouri mortgage lender, Fidelity Mortgage
Corporation, and its former owner and current president, Mark Figert, to pay
$81,076 for funneling illegal kickbacks to a bank in exchange for real estate
referrals. According to the Consent Order, the lender had entered into an
agreement with a bank in which the bank referred borrowers to the lender in
exchange for kickbacks disguised as payments made by the lender for renting
office space within the bank. The Order states that during the relevant period,
the principal had "managerial responsibility for [the lender] and
materially participated in the conduct of its affairs," thereby making him
a "related person" for purposes of Dodd-Frank Title 10. The
bank was not named as a target.
Compliance folks know that the
Section 8 kickback prohibition allows payments for good or facilities actually
furnished or services actually performed. The Consent Order references a
1996 HUD policy statement that discussed this provision in the context of
office rentals. The policy statement indicated that in determining whether rent
payments were disguised referral fees, HUD would look at the general market
value of the rental property, not its value to a settlement service provider.
According to the Consent Order, the average monthly rent paid by the mortgage
lender to the bank was substantially more than monthly rents for comparable
space not located within a bank. But hey, don't take my word for it: StayAwayFromKickbacks.
Your greatest customers constantly need new and enthralling things from you. Since as you go to on to other lists there will be a decrease in reply, even if it works together, you've got to notice the level to which it laboured. The reply has to be powerful enough to grab the attention Direct mail marketing.
ReplyDelete